Power Moms are Online

Our advertisers want to connect with woman, specifically moms, but why? Find out for yourself

Gen X and Gen Y moms use the internet differently than my mom does:

The top three activities of Gen Y moms are reading blogs, participating in an online community of moms, and creating and sharing their own video.

The top three online activities of Gen X moms are: using a photo site, rating and reviewing products, and shopping.

Gen Y moms are much more attached to media that connects them to other moms online - such as internet communities, blogs and video-sharing sites - suggesting they prefer to rely on peers rather than experts to help them parent, according to the study.

Moms who are members of Gen Y also are highly involved in creating their own content and show a preference for time-shifting behaviors, such as watching TV online...READ MORE
Have you told your advertisers that this is what women and moms are looking for online? Let's help educate our advertisers and continue to bring them ideas that offer them marketing solutions.