Showing posts with label advertising tips. Show all posts
Showing posts with label advertising tips. Show all posts
Monday
Half of Adults Text, Blog, Use Other Social Media
They sleep with them, too
Over 50% of US adults use text messaging, blogging and other types of social media to regularly communicate with others, according to MediaPost, which reported results from the latest wave of Universal McCann's large-scale "Media in Mind" tracking study (via MarketingCharts).
For those 18-34 years old, the reigning form of personal communication is social media, which 85% of those in this age group say they use to connect with people they know.
Below, additional findings from the survey.
Older tech, such as email and instant messaging, are also still replacing analog communications:
22% of all American adults say they rely on instant messaging, up from 9% in 2007.
21% of adults age 18-34 rely on instant messaging, up from 14% in 2007.
Mobile media is becoming a dominant force as well, as evidenced by the pervasive use of texting:
Only 41% of US adults say they've never sent a text message, down 8% from a year ago.
Among 18- to 34-year-olds, the proportion of those who have never sent a text message has fallen to 22%, a decline of 16% from last year.
Self-publishing online and reading blog content also are growing:
10% of US adults now publish blogs. That number was only 5% last year.
Younger Americans publish blogs at twice that rate: Some 20% of US adults age 18-34 publish a blog, up from 10% last year.
About the research: Universal McCann's Media in Mind study is an annual proprietary survey of 5,000+ adults that analyzes how consumers relate to media and products in their daily lives.
Over 50% of US adults use text messaging, blogging and other types of social media to regularly communicate with others, according to MediaPost, which reported results from the latest wave of Universal McCann's large-scale "Media in Mind" tracking study (via MarketingCharts).
For those 18-34 years old, the reigning form of personal communication is social media, which 85% of those in this age group say they use to connect with people they know.
Below, additional findings from the survey.
Older tech, such as email and instant messaging, are also still replacing analog communications:
22% of all American adults say they rely on instant messaging, up from 9% in 2007.
21% of adults age 18-34 rely on instant messaging, up from 14% in 2007.
Mobile media is becoming a dominant force as well, as evidenced by the pervasive use of texting:
Only 41% of US adults say they've never sent a text message, down 8% from a year ago.
Among 18- to 34-year-olds, the proportion of those who have never sent a text message has fallen to 22%, a decline of 16% from last year.
Self-publishing online and reading blog content also are growing:
10% of US adults now publish blogs. That number was only 5% last year.
Younger Americans publish blogs at twice that rate: Some 20% of US adults age 18-34 publish a blog, up from 10% last year.
About the research: Universal McCann's Media in Mind study is an annual proprietary survey of 5,000+ adults that analyzes how consumers relate to media and products in their daily lives.
Wednesday
Why do all advertisers think that everyone online is 15 years old!
Very interesting, please read and share!
Study: Age Affects Perceptions Of Internet Advertising Targets
Study: Age Affects Perceptions Of Internet Advertising Targets
Tuesday
Women Primary Searchers for Wellness Information Online
Two out of three (66.2%) online adults use the internet to gather wellness information - and women are significantly more likely than men to do so - 71.7% versus 60.5% - according to a Burst Media survey of nearly 1,700 web users age 18+.
The study sought to understand how consumers research wellness topics online, including fitness, diet, health and beauty.
Among the key findings:
Overall, nutrition information is the most popular wellness topic to research online (38.4%) among US adults.
One-third (33.9%) of respondents research wellness information at least once per week and 10.7% search daily.
Respondents age 25-34 are the most active consumers of online wellness information; among this segment, 45.9% research at least once per week, and one in six (16.3%) search daily.
Among other findings of the study:
Gender, not age, is the largest factor in reliance on online wellness information: High usage by women is fairly consistent among all female age segments, rising from 66.0% among women age 18-24 to 75% among women 55+.
Read More About Women searching wellness info online
The study sought to understand how consumers research wellness topics online, including fitness, diet, health and beauty.
Among the key findings:
Overall, nutrition information is the most popular wellness topic to research online (38.4%) among US adults.
One-third (33.9%) of respondents research wellness information at least once per week and 10.7% search daily.
Respondents age 25-34 are the most active consumers of online wellness information; among this segment, 45.9% research at least once per week, and one in six (16.3%) search daily.
Among other findings of the study:
Gender, not age, is the largest factor in reliance on online wellness information: High usage by women is fairly consistent among all female age segments, rising from 66.0% among women age 18-24 to 75% among women 55+.
Read More About Women searching wellness info online
Monday
Thursday
More Online Ad Spending Data....Convinced Yet???
The 10 predictions for 2008 according to eMarketer:
Online ads remain resilient.
Video surge slows.
Social-network advertising hits $1.6 billion.
Networking goes beyond MySpace and Facebook.
YouTube decides the election.
Beijing Olympics pumps up ad spending.
Buy online, pick up in-store becomes expected feature.
Movie downloading hits the mainstream.
Music marketers roll out new business models.
Dynamic ads heighten gaming revenue potential.
For More Info on Online Spending and be even more of an Online Guru Click Here!
Ways to Optimize Email Marketing
To reach optimum returns on your emails, invest some time in filtering your email strategy through your brand standards and your marketing goals to arrive at a selection of possible messaging approaches. Then test the variables, using a basic A/B split or any other segmentation that is important you.
Here are a few things you can test.
Offer -- what offer will move your audience closer to a purchase? You may intuit the answer, or have to follow a business directive to make a particular offer, but by all means test themes and variations to create an offer the audience can't refuse. (Be careful of too much product discounting unless you want your brand to be associated with "cheap.")
· Financial incentives: money off, free shipping, two for the price of one, discounted service contract or installation.
· Non-monetary value: perks, quality upgrades, valuable information packet, accumulated rewards.
· Time-based incentives: 3-day sale, offer ends Saturday, for the month of May only. Audience empathy -- test ways of connecting on an emotional or intellectual level with your prospects.
· Exclusivity: be the first to own, leave the crowds behind, apply for exclusive entry.
· Problem-solving: a better way to ___, take the back-break out of ___, get results faster, smarter, more reliably.
· Emotion: because you love your children / pet / garden / beer, because you care about this issue / institution / group. Tone and manner -- while these must follow your brand standards, email is inherently a more personal medium than many other channels, so you can test some variables here.
· Timbre: taking a warm, personal approach versus a more clinical exposition of facts.
· Length of copy: test long, medium and short copy (depending on the product or service).
· Persuasion versus urgency: test to see if some of your audience wants to be schmoozed with reasons to buy (product attributes and excellence) versus receiving nonstop promotions. Structure -- where the offer appears may make a difference in how it is understood and acted on.
· Placement: try placing offers in the subject line, the headline, the call to action, a sidebar, and in image captions and call-outs. Make each instance a link and then track opens and where users click.
· Graphics -- be careful with presenting headlines and key offers in graphics, which may well get blocked from view in the inbox. Simpler is often better.
You can test which copy approach yields the best results simply by tracking click-throughs and conversions on sent emails. To dive deeper, you can also perform other types of research. Use focus groups or surveys to test the impact and takeaway of your offers and the way they are worded. You can also do eye-tracking studies to find out how readers scan your emails. When you learn what path their eyes follow, you can maximize the effect by placing your key inducements, either copy points or visuals, along the same path, in order of importance.
There are almost always several good ways of writing and designing any advertising message. If you try to test every possible combination of variables, you'll go cross-eyed. Apply lessons learned from your marketing in other channels to your email advertising, and vice-versa, and you will find the options narrowing nicely into a powerful set of guidelines you can use creatively again and again.
Here are a few things you can test.
Offer -- what offer will move your audience closer to a purchase? You may intuit the answer, or have to follow a business directive to make a particular offer, but by all means test themes and variations to create an offer the audience can't refuse. (Be careful of too much product discounting unless you want your brand to be associated with "cheap.")
· Financial incentives: money off, free shipping, two for the price of one, discounted service contract or installation.
· Non-monetary value: perks, quality upgrades, valuable information packet, accumulated rewards.
· Time-based incentives: 3-day sale, offer ends Saturday, for the month of May only. Audience empathy -- test ways of connecting on an emotional or intellectual level with your prospects.
· Exclusivity: be the first to own, leave the crowds behind, apply for exclusive entry.
· Problem-solving: a better way to ___, take the back-break out of ___, get results faster, smarter, more reliably.
· Emotion: because you love your children / pet / garden / beer, because you care about this issue / institution / group. Tone and manner -- while these must follow your brand standards, email is inherently a more personal medium than many other channels, so you can test some variables here.
· Timbre: taking a warm, personal approach versus a more clinical exposition of facts.
· Length of copy: test long, medium and short copy (depending on the product or service).
· Persuasion versus urgency: test to see if some of your audience wants to be schmoozed with reasons to buy (product attributes and excellence) versus receiving nonstop promotions. Structure -- where the offer appears may make a difference in how it is understood and acted on.
· Placement: try placing offers in the subject line, the headline, the call to action, a sidebar, and in image captions and call-outs. Make each instance a link and then track opens and where users click.
· Graphics -- be careful with presenting headlines and key offers in graphics, which may well get blocked from view in the inbox. Simpler is often better.
You can test which copy approach yields the best results simply by tracking click-throughs and conversions on sent emails. To dive deeper, you can also perform other types of research. Use focus groups or surveys to test the impact and takeaway of your offers and the way they are worded. You can also do eye-tracking studies to find out how readers scan your emails. When you learn what path their eyes follow, you can maximize the effect by placing your key inducements, either copy points or visuals, along the same path, in order of importance.
There are almost always several good ways of writing and designing any advertising message. If you try to test every possible combination of variables, you'll go cross-eyed. Apply lessons learned from your marketing in other channels to your email advertising, and vice-versa, and you will find the options narrowing nicely into a powerful set of guidelines you can use creatively again and again.
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