If I hear one more person say...I'm going to package it with "online" or I'm going to sell "online"....I'm going to scream. Well not really, I'm actually happy of course that our sales force is selling "online" and is very excited about it. But what are we selling online? Someone could say they are going to sell print and that could mean they are selling inserts; magazines, rop, premium positions, post it notes, an eps flier in a bag that hangs on your doorstep, a special section, direct mail, etc.
"Online" is not just banners ads anymore, it hasn't been for a long time and it certainly isn't in our office. Sometimes we get hung up on selling banner ads and click thru rates that we forget the reason we're pitching online to our clients in the first place... to help them grow their business. Every client needs a different customized solution and the great part about our jobs is that if it doesn't exist; we can brainstorm and make it up!
So whether it is:
Banner Ads
Email Marketing
Sponsorships
Rich Media
Search Advertising
Videos
Mobile to Mobile...
or hopefully a customized solution that incorporates many different facets; we need to remember this...."Online" is another media where the same rules apply....
1. Get the right message
2. In front of a relevant audience
3. Alot of times (Frequency)
What do you think about "online"?
Showing posts with label New Media. Show all posts
Showing posts with label New Media. Show all posts
Thursday
Visits to Coupon Websites Up 56% from 2007, Classifieds Site Visits Up 113%
Additional Cost-Cutting Trends in Retail
US visits to comparison shopping websites increased 51% for the week ended June 6, 2008 compared with the equivalent period last year.
US visits to discount retailers increased 25% in the week ended June 6 compared with last year, while traditional department stores increased 15%.
US searches on the term “coupons” sending visits to Shopping & Classifieds websites doubled for the week ended June 6 compared with the previous year.
Read More
US visits to comparison shopping websites increased 51% for the week ended June 6, 2008 compared with the equivalent period last year.
US visits to discount retailers increased 25% in the week ended June 6 compared with last year, while traditional department stores increased 15%.
US searches on the term “coupons” sending visits to Shopping & Classifieds websites doubled for the week ended June 6 compared with the previous year.
Read More
Monday
New Media Marketing Confidence on the Rise
The articles linked below provide valuable advice about your audience, but it's up to you to learn it and share it with your advertisers. Educating yourself on the new ways your audience uses media is the only way to continue creating more effective solutions to your client's marketing problems
87.4% of Executives to Invest in New Media MarketingConfidence in new media is on the rise, according to the American Advertising Federation's AAF Media Investment Survey 2007. Results show a growing inclination among executives to augment traditional media with new media properties and experimentation, and responses indicate that traditional media categories are in serious need of innovation if they are to remain competitive.A full 87.4% of respondents believe that the pace and scope of innovation in the media landscape inspire creativity, and they are willing to invest their budgets to harness that creativity.Other findings:
* 73% of respondents reserve 1%-20% of their budget for experimentation and new media properties.
* 12.37% of respondents reserve 21%-40% of their budget for experimentation and new media properties.
Concerning media planning in 2007, respondents ranked "I am always open to new ways to use traditional media" at 78%, "
the right media mix almost always includes a balance of traditional and nontraditional media" at 75.5%, and
"the search for new media properties to grow my brand never stops" at 57.7%.
On Similar Topic...Email is a key point of influence for consumer purchase decisions, according to the Microsoft Digital Advertising Solutions research released in January by Word Of Mouth Marketing Association member company Microsoft. The findings suggest that many of consumers' major decisions are influenced by email conversations with friends and family and point to the medium as a place where marketers can insert messages that might impact consumers during the decision-making process.
Other findings:
45% of frequent online users say email is their primary form of communication.
66% of male and 81% of female respondents discuss social arrangements (what films, concerts, or events to see or where to eat) via email.
41% of men discuss financial services purchases via email.
77% of women discuss travel plans via email.
Combining the stats regarding company intention to invest in new media with the information regarding how people use email ought to provide some interesting ways for you to use email marketing tools to help your clients.
87.4% of Executives to Invest in New Media MarketingConfidence in new media is on the rise, according to the American Advertising Federation's AAF Media Investment Survey 2007. Results show a growing inclination among executives to augment traditional media with new media properties and experimentation, and responses indicate that traditional media categories are in serious need of innovation if they are to remain competitive.A full 87.4% of respondents believe that the pace and scope of innovation in the media landscape inspire creativity, and they are willing to invest their budgets to harness that creativity.Other findings:
* 73% of respondents reserve 1%-20% of their budget for experimentation and new media properties.
* 12.37% of respondents reserve 21%-40% of their budget for experimentation and new media properties.
Concerning media planning in 2007, respondents ranked "I am always open to new ways to use traditional media" at 78%, "
the right media mix almost always includes a balance of traditional and nontraditional media" at 75.5%, and
"the search for new media properties to grow my brand never stops" at 57.7%.
On Similar Topic...Email is a key point of influence for consumer purchase decisions, according to the Microsoft Digital Advertising Solutions research released in January by Word Of Mouth Marketing Association member company Microsoft. The findings suggest that many of consumers' major decisions are influenced by email conversations with friends and family and point to the medium as a place where marketers can insert messages that might impact consumers during the decision-making process.
Other findings:
45% of frequent online users say email is their primary form of communication.
66% of male and 81% of female respondents discuss social arrangements (what films, concerts, or events to see or where to eat) via email.
41% of men discuss financial services purchases via email.
77% of women discuss travel plans via email.
Combining the stats regarding company intention to invest in new media with the information regarding how people use email ought to provide some interesting ways for you to use email marketing tools to help your clients.
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