If I hear one more person say...I'm going to package it with "online" or I'm going to sell "online"....I'm going to scream. Well not really, I'm actually happy of course that our sales force is selling "online" and is very excited about it. But what are we selling online? Someone could say they are going to sell print and that could mean they are selling inserts; magazines, rop, premium positions, post it notes, an eps flier in a bag that hangs on your doorstep, a special section, direct mail, etc.
"Online" is not just banners ads anymore, it hasn't been for a long time and it certainly isn't in our office. Sometimes we get hung up on selling banner ads and click thru rates that we forget the reason we're pitching online to our clients in the first place... to help them grow their business. Every client needs a different customized solution and the great part about our jobs is that if it doesn't exist; we can brainstorm and make it up!
So whether it is:
Banner Ads
Email Marketing
Sponsorships
Rich Media
Search Advertising
Videos
Mobile to Mobile...
or hopefully a customized solution that incorporates many different facets; we need to remember this...."Online" is another media where the same rules apply....
1. Get the right message
2. In front of a relevant audience
3. Alot of times (Frequency)
What do you think about "online"?
Wednesday
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