Two out of three (66.2%) online adults use the internet to gather wellness information - and women are significantly more likely than men to do so - 71.7% versus 60.5% - according to a Burst Media survey of nearly 1,700 web users age 18+.
The study sought to understand how consumers research wellness topics online, including fitness, diet, health and beauty.
Among the key findings:
Overall, nutrition information is the most popular wellness topic to research online (38.4%) among US adults.
One-third (33.9%) of respondents research wellness information at least once per week and 10.7% search daily.
Respondents age 25-34 are the most active consumers of online wellness information; among this segment, 45.9% research at least once per week, and one in six (16.3%) search daily.
Among other findings of the study:
Gender, not age, is the largest factor in reliance on online wellness information: High usage by women is fairly consistent among all female age segments, rising from 66.0% among women age 18-24 to 75% among women 55+.
Read More About Women searching wellness info online
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