With Election Day less than two weeks away, there still remains a large contingency of undecided voters. Many marketing channels are available to reach them, but what channel is going to be the most effective for candidates in terms of getting votes?
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Real-time feedback and real-time optimization. Campaign managers can not only launch video ad campaigns immediately, but they can also optimize ads in real-time. By taking into account video and banner click-through rates, the average viewing duration and cross-referencing those numbers with post-impression and post-click Web site activity (e.g. - donations), campaign managers can optimize each campaign to maximize effectiveness.
News spreads like wildfire with breaking news e-mails, blog posts, Twitter, social networking sites, and more. In most cases, it remains true that we have no power over how issues and candidates are presented in the news, but the power of online video advertising makes it possible for the candidates to speak one-on-one with the voters about issues that concern them.
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