Objection #2 - I believe I duplicate too much if I already buy print newspaper advertising and add the newspaper's website

Of course there is duplication between the print and online reader, much as their is a print reader and television/radio viewer/listener. Most newspapers report 45-50% of their online audience not reading the printed product. In addition, the website allows for animation and an interactive user experience. Don't think of it as duplication, think of it as increased frequency of your message to your target audience which will increase awareness and recognition. However, most of the readership on a newspaper website is unduplicated against newspaper readership, they come looking for something different then they did/did not find in print.