Teens Stick Together....Info for your advertisers!

TEENS MORE LIKELY TO SPEND MONEY AT PLACES THAT HIRE TEENS Struggling Companies Should Look to Hire More Teens to Build Brand Awareness

PHILADELPHIA, PA (August 4, 2008) - In the current sluggish economy -- when even teenagers are spending their money more carefully -- a large percentage of teenagers say that they would rather shop and eat at places that hire their peers.

According to a survey conducted by Myfirstpaycheck.com, a Web site that offers employment help and jobs for teens, approximately three out of four (75.7%) teenagers who responded are more likely to spend money at a store or a restaurant that hires their peers. In addition, about the same percentage (73%) of teenagers who responded said that their families are more likely to spend money at places they work.

"With retailers and restaurants facing declining revenues and rising costs, these are important numbers to consider when hiring. Teenagers are great employees because they are affordable and enthusiastic, but they are great brand ambassadors too," said Austin Lavin, CEO and Co-Founder of Myfirstpaycheck.com."

Teenagers are becoming smarter and more discerning shoppers. They said that seeing their peers working in a store or restaurant makes them think that the company cares about them and their needs. Teenagers also said that they often end up spending money when they visit friends in the workplace.

Unfortunately, this has been one of the hardest summers ever for teenagers to find employment. Myfirstpaycheck.com audience trends show that teenagers have not given up the job search and are starting to look online now for after-school jobs.

These results were obtained from an online survey conducted by Myfirstpaycheck.com teenage users. While not a scientific sampling of public opinion, the overwhelming response matches up with feedback Myfirstpaycheck.com regularly receives from employers and marketers who say that hiring teenagers is not just a good employment practice, but a good marketing practice as well.