Newspapers + Online = Success for Your Clients

According to this article from the Newspaper Associations of America, "research shows newspapers + Internet = more consumer purchasing power; Ads that appear in both mediums reinforce consumer confidence in products and services

http://www.naa.org/PressCenter/SearchPressReleases/2008/NAA-ANALYSIS-OF-NEW-GOOGLE-RESEARCH-FINDS-NEWSPAPER-ADVERTISING.aspx

Put this in your media kits to give clients...there are some amazing stats in here to show your clients.
* 58% of newspaper readers respond to ads
* 52% of people said they would be more likely to purchase a product if they saw it on the web and then in the paper (reinforcing the strength of using multiple advertising mediums)
* 30% of Internet-using newspaper readers went online to research at least one product that they saw in the newspaper (on average, they researched nine).