Though email from retailers is still the best way for consumers to learn about discounts and deals online, nearly 30% of shoppers now say they look to links forwarded from friends, peer comments and social sites for the best bargains, according to a survey from Guidance, in association with Synovate.
When asked what they thought was the best way to find out about bargains and deals on the internet, the majority of the 1,000 respondents surveyed still cited traditional “top-down,” retailer-to-consumer channels. Nearly half (45%) said email is the best way to learn about deals, while 16% looked to messages from retailer websites and 10% cited banner ads.
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Showing posts with label coupons online. Show all posts
Showing posts with label coupons online. Show all posts
Wednesday
Friday
Consumers Pick Up Clip of Coupons
Last year was the first time in 15 years that coupon redemptions didn't decline, research shows. Individual companies have mixed reports on coupon usage, but a broad Unilever NV study in the U.S. found that in the first quarter, the percentage of goods sold via coupon rose from a year earlier. Read More
Wednesday
Consumers Cut Spending Amid Inflation, Go to Web for Deals!
Everyday consumer spending is taking a beating, with some 56% of 3,359 online shoppers surveyed April 29 to May 23 indicating that they are cutting back because of the weak economy and growing inflation, according to PriceGrabber.com’s Consumer Behavior Report, writes MarketingCharts.
(View chart of the categories in which consumers are trying to save money.)
According to the report:
42% of respondents indicated retail shopping as the primary category in which they are reducing spend.
More than one-third of respondents indicated that their top money-saving trick for retail shopping is the use of comparison-shopping websites.
Other ways consumers are reducing their retail spending is through discount and bargain shopping and using low-interest credit cards or cash.
Tax refunds to pay off debt
Some 65% of 1,328 online shoppers surveyed March 25 to April 19 said they plan to spend their tax refund.
Of that group, 45% plan to use that money on an existing loan. Of the respondents applying their refund to a loan, 68% indicated a credit card as that loan (see chart).
Even with concern about an unstable economy, 22% of tax refund spenders indicated using the refund for home improvement and 11% for a vacation.
Economic stimulus checks
Despite government efforts to increase consumer spending through the economic stimulus program, a June survey of 2,483 online shoppers found that 89% of respondents are still cutting back.
Similar to the results of the tax-refund survey, more than one-third of consumers who indicated that they spent their economic stimulus checks used them to pay off debt.
31% of online consumers spent their checks on retail shopping. Of those who spent their stimulus checks, 27% bought onvone large item and 25% spent the money immediately on multiple items.
(View chart of the categories in which consumers are trying to save money.)
According to the report:
42% of respondents indicated retail shopping as the primary category in which they are reducing spend.
More than one-third of respondents indicated that their top money-saving trick for retail shopping is the use of comparison-shopping websites.
Other ways consumers are reducing their retail spending is through discount and bargain shopping and using low-interest credit cards or cash.
Tax refunds to pay off debt
Some 65% of 1,328 online shoppers surveyed March 25 to April 19 said they plan to spend their tax refund.
Of that group, 45% plan to use that money on an existing loan. Of the respondents applying their refund to a loan, 68% indicated a credit card as that loan (see chart).
Even with concern about an unstable economy, 22% of tax refund spenders indicated using the refund for home improvement and 11% for a vacation.
Economic stimulus checks
Despite government efforts to increase consumer spending through the economic stimulus program, a June survey of 2,483 online shoppers found that 89% of respondents are still cutting back.
Similar to the results of the tax-refund survey, more than one-third of consumers who indicated that they spent their economic stimulus checks used them to pay off debt.
31% of online consumers spent their checks on retail shopping. Of those who spent their stimulus checks, 27% bought onvone large item and 25% spent the money immediately on multiple items.
Monday
Thursday
Visits to Coupon Websites Up 56% from 2007, Classifieds Site Visits Up 113%
Additional Cost-Cutting Trends in Retail
US visits to comparison shopping websites increased 51% for the week ended June 6, 2008 compared with the equivalent period last year.
US visits to discount retailers increased 25% in the week ended June 6 compared with last year, while traditional department stores increased 15%.
US searches on the term “coupons” sending visits to Shopping & Classifieds websites doubled for the week ended June 6 compared with the previous year.
Read More
US visits to comparison shopping websites increased 51% for the week ended June 6, 2008 compared with the equivalent period last year.
US visits to discount retailers increased 25% in the week ended June 6 compared with last year, while traditional department stores increased 15%.
US searches on the term “coupons” sending visits to Shopping & Classifieds websites doubled for the week ended June 6 compared with the previous year.
Read More
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